Freitag, 14. September 2012

Alex & Gigi (He's just not that into you) - the next OTP

    ALEX
                    I dunno.    I like you.

          

    GIGI
                    You do?

          

    ALEX
                    Don't start doodling my name on your
                    binder. I just mean, I like you, like I
                    like basset hounds. They're kinda
                    pathetic - so you want to cheer them up.


Gigi Haim and Alex „the bartender who doesn't believe in the spark“ are our next one true pairing (otp). Together they form the main part of the romantic comedy named „He's just not that into you“, which is a movie about loving what you deserve, accepting the one you love, forgiving the little things and not forgiving the big ones.
(That's the more poetic way of saying „every single one fu*** up royally in some way or another; but like every Hollywood production, there are many happy endings“)
Alex and Gigi meet through a mutal friend named Connor. „Mutal“ meaning Gigi went out with him and decides, after he simply doesn't call, to stalk him. And what better way to start that than going to his favorite bar? 


 
Bar owner and Connor's best friend Alex is the one who has to tell her that she is the rule, that men mean what they do or rather not do and that she has to stop thinking she's the exception.

Harsh words form a really unique friendship which consists of late night phone calls and helpful date advice, of awkward truths and even more awkward moments.


 But because this is Gigi we're writing about, a woman who reads more into signs than into reality, the storyline would be unrealistic if she didn't think, somewhere half-way through the movie, that Alex, a man with no sensibility and a serious case of commitment phobia, is totally into her. 

And this wouldn't be Alex if he didn't push her away... hard.




At this point of the story we decided to start our new video about these two and use the song „Realize“ by Colbie Caillat. The lyrics of this ballad allowed us to switch POVs within the video. Because of that we chose to begin with a shatterd Alex, whose world is „crashing down“ the moment Gigi ends her heartbreaking monolog. She forces him to realize how much she affected him in such a short time and how essential it is to have a little bit of Gigi in yourself. („If you just realize what I just realized. Then we'd be perfect for each other and we'll never find another.“)

But at the same time we wanted to show Alex' struggle with getting Gigi to understand that sometimes a man just isn't into you, that you have to wait for the one who cares and that when a guy is mean to you, he simply doesn't like you. (a flashbacked childhood memory underlines Gigi's believe in „being an as*hole and therefore having a crush on you“ theses)
To bring that across and additionally emphasising our approval with Alex, we switched POVs („But I can't spell it out for you No, it's never gonna be that simple“) and created a two sided story.


 This is a video about finding what was right in front of you and valueing it („Take time to realize, this all can pass you by“) deeply. Because sometimes when you are searching for an easy rule you meet your gigiish exception.

Love,
One True Production

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